I have been wondering for a while how the adult comic book market will start delivering electronic copies of their comics to the public. Honestly adult titles far outsell any other title we carry in the store, so it is of deep interest to see how adult comics will be able to work within the new digital market. See there is a small problem with both the Apple ITunes and Android markets; they will not allow adult content to be sold. We still think that there is some stigma attached to the adult market, and if the major gateways will not sell or allow to be sold adult comic books, then not only are they missing the market totally, but they also are missing the revenue that the market generates.
Drive Thru though has a new adult section (new to us, might not be new to them) that will sell PDF versions of adult comic book titles. While the prices are the same cost as print, this is a good way of getting the word out that adult comics have a new market place. Most of the comics are behind a login screen to keep the kids out of the adult section, and with the usual age gate, we pretty much so have a solution that will work for the market.
Given that there is now a legal way to support adult comic book publishers and artists, there is an incentive now to pay the way rather than downloading the amazing pile of scanned adult comics that are out in the internet. This provides a way for people to support the market in the same way that they support the paper market, although it is a given that piracy is going to happen, there is at least a safe way to purchase the comics now and not rely on the scanners to bring the adult comic books to market. This is a very good thing for those publishers who choose to publish adult comic books.
The adult comic book market needs this, and it is a good thing to see, risky for Drive Thru because as this gets to be more well known, they might need to spin this off into another domain to keep protesters at bay. You can see this in the print market where AP spun off Venus comics and Radio Comix spun off Sin Factory for their adult titles when they also carry main stream comic books.
But now that you can get these legally, you might want to go check it out, this is an important addition to the comic book market, and is well worth checking out.